Discover how this Amazon-first company doubled their sales and achieved their biggest day of sales to date with our expansion strategies.
Organic Muscle is a leading Amazon seller of supplements, with over 6,000 total product reviews.
Unfortunately, their Shopify website was significantly underperforming with only a .4% site-wide conversion rate (5x lower than the industry standard), and an ineffective email marketing strategy.
Complete re-construction and optimization of the Organic Muscle digital infrastructure Including:
BrainPower rebuilt all pages ensuring they contain the core components of a high converting acquisition page.
Industry Conversion Rate
Revenue in less than 48 hours
It was also popping up instantly which interrupted the user experience. From a strategy standpoint, the pop up also was ineffective because it was linked to every page on the website making the email follow ups general and non-product specific.
BrainPower, re-designed multiple pop ups formatted for both mobile and desktop. These pop-ups were set to delay for 60 seconds also were product specific so the emails that followed were directly related to the product page the customer subscribed on.
Increase in subscription conversion
Ave. Opt-in Rate
Customer segmentation was not properly in place, and emails that were being sent had very little design or brand building properties.
Completely re-construct the Organic Muscle email infrastructure including design, segmentation, and implementation. 26 total emails were created including welcome series, abandoned cart, post purchase, and browse abandonment.
Over $2,000 in revenue generated within 48 hours
Revenue generated for new product launch
Increase in Q4 Email Revenue
BrainPower, Inc. designed and implemented 3 different upsells to trigger according to the product a customer purchased. With no post purchase upsell strategies in place previously, we knew this would be an effective method for instantly increasing AOV.
Conversion Rate (3x higher than average)
Added to average order value
Increase in post purchase revenue
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