Case Study

Organic Muscle

Group 282

Discover how this Amazon-first company doubled their sales and achieved their biggest day of sales to date with our expansion strategies.

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Group 282

Overview

Organic Muscle is a leading Amazon seller of supplements, with over 6,000 total product reviews.

Unfortunately, their Shopify website was significantly underperforming with only a .4% site-wide conversion rate (5x lower than the industry standard), and an ineffective email marketing strategy.

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Strategy

Complete re-construction and optimization of the Organic Muscle digital infrastructure Including:

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  • LANDING PAGE
  • DATA COLLECTION
  • EMAIL INFRASTRUCTURE
  • PROFIT MAXIMIZERS

THE CHALLENGE

Organic Muscle’s Product Pages were lacking a “big idea”, effective offers, and proper copywriting.

The pages were entirely purchase centric and did not properly communicate the value
of the product to potential customers.

The Strategy

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BrainPower rebuilt all pages ensuring they contain the core components of a
high converting acquisition page.

RESULTS

10X

Conversion Rate

2X

Industry Conversion Rate

3K

Revenue in less
than 48 hours

Organic Transformation Page

BEFORE

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AFTER

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THE CHALLENGE

Organic Muscle’s original email pop up was very off brand and generic.

It was also popping up instantly which interrupted the user experience. From a strategy standpoint, the pop up also was ineffective because it was linked to every page on the website making the email follow ups general and non-product specific.

The Strategy

Group 282

BrainPower, re-designed multiple pop ups formatted for both mobile and desktop. These pop-ups were set to delay for 60 seconds also were product specific so the emails that followed were directly related to the product page the customer subscribed on.

RESULTS

400%

Increase in
subscription conversion

15%

Ave. Opt-in Rate

BEFORE

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AFTER

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THE CHALLENGE

Organic Muscle’s original email infrastructure was very minimal and had not generated any revenue.

Customer segmentation was not properly in place, and emails that were being sent had very little design or brand building properties.

The Strategy

Group 282

Completely re-construct the Organic Muscle email infrastructure including design, segmentation, and implementation. 26 total emails were created including welcome series, abandoned cart, post purchase, and browse abandonment.

RESULTS

$2000

Over $2,000 in revenue generated within 48 hours

32%

Revenue generated for new product launch

4000%

Increase in Q4 Email Revenue

Welcome Series

BEFORE

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AFTER

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Abandoned Cart

BEFORE

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AFTER

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Post Purchase

BEFORE

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AFTER

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THE CHALLENGE

Organic Muscle had no post purchase upsells in place resulting in an average order value that was reliant solely on the initial purchase price of products customers purchased on the site.

The Strategy

Group 282

BrainPower, Inc. designed and implemented 3 different upsells to trigger according to the product a customer purchased. With no post purchase upsell strategies in place previously, we knew this would be an effective method for instantly increasing AOV.

RESULTS

29.17%

Conversion Rate (3x higher than average)

$8.74

Added to average order value

209%

Increase in post purchase revenue

Organic Transformation Upsell

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SuperColor Kit Upsell

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Ready to expand your success from Amazon to Shopify? Contact us today to discover how to crack the Shopify code to grow your eCommerce business today!