THE CHALLENGE
Organic Muscle’s Product Pages were lacking a “big idea”, effective offers, and proper copywriting.
of the product to potential customers.
The Strategy
BrainPower rebuilt all pages ensuring they contain the core components of a
high converting acquisition page.
RESULTS
10X
Conversion Rate
2X
Industry Conversion Rate
3K
Revenue in less
than 48 hours
Organic Transformation Page
BEFORE
AFTER
THE CHALLENGE
Organic Muscle’s original email pop up was very off brand and generic.
It was also popping up instantly which interrupted the user experience. From a strategy standpoint, the pop up also was ineffective because it was linked to every page on the website making the email follow ups general and non-product specific.
The Strategy
BrainPower, re-designed multiple pop ups formatted for both mobile and desktop. These pop-ups were set to delay for 60 seconds also were product specific so the emails that followed were directly related to the product page the customer subscribed on.
RESULTS
400%
Increase in
subscription conversion
15%
Ave. Opt-in Rate
BEFORE
- Improper colors
- No welcome message
- Generic offer
- No branding
- No additional design or copy to discuss offer being presented
AFTER
- Proper colors
- Specialized offer
- “Hey Warrior!” Welcome Message
- ON Brand with color and page theme
THE CHALLENGE
Organic Muscle’s original email infrastructure was very minimal and had not generated any revenue.
Customer segmentation was not properly in place, and emails that were being sent had very little design or brand building properties.
The Strategy
Completely re-construct the Organic Muscle email infrastructure including design, segmentation, and implementation. 26 total emails were created including welcome series, abandoned cart, post purchase, and browse abandonment.
RESULTS
$2000
Over $2,000 in revenue generated within 48 hours
32%
Revenue generated for new product launch
4000%
Increase in Q4 Email Revenue
Welcome Series
BEFORE
AFTER
Abandoned Cart
BEFORE
AFTER
Post Purchase
BEFORE
AFTER
THE CHALLENGE
Organic Muscle had no post purchase upsells in place resulting in an average order value that was reliant solely on the initial purchase price of products customers purchased on the site.
The Strategy
BrainPower, Inc. designed and implemented 3 different upsells to trigger according to the product a customer purchased. With no post purchase upsell strategies in place previously, we knew this would be an effective method for instantly increasing AOV.
RESULTS
29.17%
Conversion Rate (3x higher than average)
$8.74
Added to average order value
209%
Increase in post purchase revenue
Organic Transformation Upsell
SuperColor Kit Upsell
