Almond Pro launched the world’s first almond protein powder back in 2016.
Today, they are the country’s #1 manufacturer and seller of Almond Protein and specialty almond products.
Facing fierce competition from established brands independently and on Amazon, they struggled to take off sustainably.
Multiple rebrandings, online infrastructure changes, and a lack of traction acquiring customers at a sustainable rate left Almond Pro without a sense of business direction.
Thankfully they had a great product and a great leader behind the brand. With these two things and a passion for becoming the best almond protein company in the US, they just needed a go-to-market strategy to grow sustainably.
We created new landing pages to increase conversion rates, sitting at 1.2%.
Through multiple tests, we developed an offer that will initially allow new customers to experience what Almond Pro had to offer at a reasonable price, to both the user and the company.
The last part of the equation was sustainable quality traffic. For this, we created a full-funnel strategy using the brand new content to drive traffic to the new landing pages. We implemented an email strategy to remind people to purchase again within the first 60 days, leading to increased customer retention of 50%.
Almond Pro has grown 2,197.34% YoY and earned its spot among the fastest-growing natural products companies in America.
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